3 examples of Marketing Automation is a necessary resource today when managing any business with an online presence. It’s surprising how many routine tasks can be automated with a good automation tool like HubSpot.
At HubSpot, automation is done through its workflow tool .
What is a HubSpot workflow?
A workflow is a series of automated actions that can be activated by a trigger . The trigger can be any element or property defined for a specific contact, company, or business opportunity. From there, different actions can be triggered (such as sending db to data a specific email, for example) at a specific time (three days after a specific piece of content is downloaded from the website, for example).
We’ve prepared some specific examples of tasks where you can take advantage of automated processes.
3 examples of Marketing HubSpot Workflow Examples in Inbound Marketing
You probably have a large number of leads in your database that you consider top-of-the-funnel because they’re not yet in the purchasing phase of the customer journey . They’re simply looking for information about a product or service and have visited your website, clicked on a call-to-action , and downloaded specific content via a form.
And then what? You can’t let these leads fall by publish your content the wayside. To avoid this, you can set up a series of follow-up emails using workflows that provide quality content (you can even send a downloadable ebook) and that will guide your leads through the marketing funnel and closer to the sale.
1. Automatic email sending to potential customers
We can configure a workflow so that the action triggers the download of a specific ebook from the website. In this specific case, the lead will receive a botswana business directory follow-up email asking if they are interested in our services.
If so, the notification will be sent directly to the sales department. If not, we can continue programming new nurturing content.