No Big idea can be developed without a deep analysis of the target audience, product and competitors of the brand. All this is necessary to find insights – consumer motives and barriers, because in the end, they buy not a product, but a solution to a problem.
Then a creative strategy is drawn up, it is filled with visual components, and appropriate distribution channels are connected.
The agency is mainly involved in BI development
- art/creative/strategic director
- copywriter/creative copywriter
- creator
- designer
- strategist
Additionally, experts from the PR, Media, SMM email data and Production departments can join the work, as well as a mandatory member of the Big idea development team – this is the client’s team.
Agency SETTERSIf we talk about a creative concept, it necessarily includes a strategy, BI itself, specific mechanics and a distribution plan. Team: strategist + creative copywriter + designer. Depending on the task, this team can invite additional participants |
| Adventum Agency
The service includes: product, industry and competitor analytics, as well as audience analysis, goals and objectives, creative concept, channels, testing.
Team members: client team, strategist, 5 factors to check before choosing a social media marketing agency copywriter, art director. |
| Alexander Salangin , creative director of Ingate
Accurate hit on insight, correspondence to the essence of the product, creative formulation. The main criterion for “big – not big” for me is this: the idea must be “bold”.
Team: strategists, product analysts, creatives |
| Alexey Mishenin, creative director of the digital agency Wow
We have a rule: Big idea should fit into one cyprus business directory tweet. If we talk about a creative concept as a product, then in addition to the Big Idea itself, it includes: disclosure of the idea, a summary of the strategic analysis, consumer insights, technical nuances of implementation, visualization of the idea and other necessary details that allow you to better convey the idea to the client.
The Big Idea itself is develop by the creative department — copywriters and a creative director. As part of the development of the creative concept, they rely on the work of strategists, and bas on the idea itself, visualizations appear with the hands and minds of designers. The entire process is manag by a project manager, and SMM is involv if necessary. |
Dr.JUNG AgencyWhat is includ in the service: audience research and analysis, competitive analysis, brand audit, formulation and description, main messages and deployment in channels, creative ideas and their embodiment in slogans, mechanics. |