Google Keyword Planner: This is a free tool for searching and analyzing keywords. To access it, you ne a Google account and click on Discover new keywords . search box and the tool will generate keyword recommendations. Each keyword has its own monthly search volume and competitive level. The lower the competitive level, the easier it will be to rank for the term in question. Furthermore, the ” View search volume and forecasts” option provides you with metrics for a specific keyword. Since it allows you to see which months receive the most searches, Keyword Planner is highly recommend for developing a long-term digital marketing plan.
Competitor analysis and search volume
Now, once you have all the metrics you want and ne, w america cell phone number list hich keywords should you choose? The one with the highest search volume? The one that’s easiest to rank for? Let’s see.
On the one hand, the best keywords have a high search volume . After all, the more people find a certain link in their SERPs, the more likely they are to click on it. Of course, for this very reason, everyone—absolutely everyone—wants to use them for web ranking. This makes their difficulty level too high to achieve good results without being a taiwan lists recogniz brand or using paid ads.
Even so, it’s advisable to use them
not to seek to appear in the top results of a search engine, but rather to reinforce the authority of your website.
All of the tools we mention above (and a few more) provide you with the information you ne to choose keywords with a good balance between KD and in that case, it’s worth taking search volume . Also, analyzing which keywords your competitors are using can be key to knowing how to differentiate yourself or whether it’s worth trying to outrank them.