Templates are great, but you also need to know how to use them. For example, if a profile publishes beautiful templates, but all in different styles, then this creates a feeling of general chaos. There is no complete picture.
How should it be? If you use social network templates, use high-quality ones created by professional designers. They will have the same mobile phone number data style, suitable formats, and excellent quality. Moreover, there are now many templates for different business topics.
Strange and incomprehensible profile header
The profile header is something like a business card. A quick way to tell users what kind of account it is, what content is here, what useful things can be found. Sometimes people forget to indicate in the profile header:
- information about what kind of what is included in big idea business account it is, what they sell, what niche, what audience;
- work format;
- how can the company be contacted;
- How to place an order – on this page or another.
How should it be? It’s simple – it’s important that the profile header answers these questions:
- Do you sell across the country or just in one city?
- what are you selling, offering;
- what is your USP;
- how to contact you (phone, email, other);
- how you work (schedule, other conditions);
- Where is it better to place an order – on the cyprus business directory website or through a social network.
Needless to say, the information in the profile header must correspond to reality.
Identical posts
One of the most common mistakes made by both beginners and entrepreneurs with extensive experience and a range of products. As a rule, at first after the launch there is still some variety in the posts, but then they increasingly resemble each other. Everyone gets tired of it. Such content is unlikely to sell and in general brings almost no benefit.
How should it be? Even about the same subject, you can write in an interesting and varied way. Adapting the content to the audience, changing topics, talking about the features and characteristics of the product, unusual aspects of the business itself. To avoid creative block, it is important:
- think through the headings – regular and rare, but important (for example, about the product, about working conditions, stories or customer reviews);
- think through the ratio of different types of content – short posts, videos, useful longreads, sales texts;
- research what your competitors are writing about, accounts that you simply like and are popular with others;
- create a full-fledged content plan for 2 weeks, a month or more.