AI as the Core Engine of Personalization
 Artificial Intelligence (AI) has firmly cemente its placeAI as the Core Engine as the central nervous system of modern digital […]
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The Evolving Landscape of Digital Marketing in 2025
Digital marketing in 2025 is a far cry from its early days of static banner ads and basic email campaigns.
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Collaboration and trust between marketing and sales teams
Companies that use ABM are nearly 70% better Collaboration and trust between at closing deals, and 58% of B2B marketers
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Organizations that successfully implement account-bas sales
workflows make it easy for every member of the team to view account activity, understand the buying committee, and collaborate