Cold leads . These are visitors who Non-targeted visitors are those who accidentally or mistakenly performed the desired action. Most often, this happens for the following reasons:
Accidental entry of Cold leads . These are visitors who database.
- Registration on the website of an country email list employee of a large company, leaving a common corporate phone number (when a manager calls, a completely different person may answer, not interested in the product).
- Leaving an incorrect phone number belonging to a completely different person.
- Interest in the availability of a product that is not in the seller’s assortment, but belongs to a related industry.
To identify the Cold leads . These are visitors who cessary Cold leads . These are visitors who
Let’s say a developer is selling compact townhouses at the foundation stage. Comparatively low prices are provided by small areas. The target audience is buyers under 30 years old who do not have a large budget and do not need spacious housing.
Taking these parameters into account, an a bad application of social media templates dvertising campaign is launched. Traffic from contextual advertising ads goes to the landing page. There, visitors can get acquainted with more detailed information on the layouts of townhouses and, after leaving contact information, ask the manager any questions they may have.
Read also!
“9 Types of Customer Loyalty Programs in 2025”
Thus, the entire sales funnel is divided into two stages (accordingly, two target actions are performed). First, the visitor clicks on the advertisement, Cold leads . These are visitors who then he fills out the form. Let’s assume that 100 people clicked on the advertising link, of which 30 immediately left the page, and 20 spent less than five minutes on it, 50 people stayed longer.
Based on the example above, we can highlight another classification of leads. It allows us to assess the level of interest in the product:
- have passed through the first stage of the sales funnel. These people are not currently interested in the offer and do not realize its value to themselves. They need to be periodically interacted with either by phone or by showing personalized advertising.
- Warm leads . People who have moved on to the second stage of the sales funnel have already become familiar with the brand, are ready for contact, but have not yet purchased anything. Typically, these are subscribers to social executive list media pages who are active in communicating with the company’s managers. Representatives of this category are much easier to motivate to make a purchase.
Stages of working with leads in sales
Attraction
At this stage, the target Cold leads . These are visitors who consumer is first introduced t Cold leads . These are visitors who o the brand and product, and the business seeks to interest the client and turn him into a lead.
For example, there is a company engaged in the construction of houses from timber. To attract customers, it conducts an advertising