Downloadable content: E-books Related content formats:
- LinkedIn or Medium: If you don’t have a blog, write and share articles on LinkedIn or Medium. For B2B, this is a great way to curate content without having a full-fledged blog.
The “downloadable content” format is essential for converting into a web page
Downloadable content: E-books And an ebook is a great way to delve deeper into a topic that may be of interest to your potential customers. For this reason, ebooks can cover information relevant to any stage of the customer journey.
Typically, an ebook is a form of gated content, a whatsapp data resource you exchange for a potential customer’s personal information. This article provides a good explanation of when to gate content and when not to gate content.
Ebooks take longer to create than blog posts
because they tend to be longer and include more design work. However, ebooks are more valuable because they’re gated, while blog posts aren’t. You should always try to mix up content formats so you’re not creating the same things: you want to be consistent, but not boring.
Finally, eBooks are a very popular content format, so they need to be featured on your website. You should consider creating a resource page where you publish your content store all your different types of content (by the way, here’s an example of a Mbudo resource page ). Link to eBooks whenever possible: in blog posts, on social media, in your emails.
Pro Tip: Repurpose a series of related blog posts and turn them into an eBook on that topic.
Related content formats:
- Case study: A case study is a piece of digital content that shares a specific customer experience, highlights the uses of your product/service, or recounts real-life examples. This is valuable for building trust with potential customers and showcasing your expertise. ( source )
- Whitepaper: A white paper is a piece of digital content centered around a specific product or service, conveying information, data, and the benefits of the solution. They are typically no more than 10-25 pages long, can include visual aids, quotes, or statistics, and use a call-to-action (CTA) to guide the user toward a specific action. ( source )
- Guide or checklist: A basic list of step-by-step instructions. It’s usually very specific, visual, and straightforward.
3. Video Marketing Downloadable content: E-books
There’s no doubt that video marketing has botswana business directory revolutionized the online world. You’ve probably already seen the impressive statistics surrounding video marketing. The harsh reality is that most people prefer watching a video to reading a piece of text, and we understand why: they’re fun, engaging, and easier to understand than written content.