Further, both NPS and CSAT rely on solicited
feedback and small sample sizes. And the time between surveys and results analysis is lengthy. Unstructured data Much customer
data is unstructured — it’s generated from
conversations with call center Fusion Database agents, chatbots, email responses, and social media. But this unstructured data offers an incredible wealth of insights once analyzed, leading to improved customer satisfaction and increased revenue.
First, the benefits. Because unstructured
data comes in various formats, it yields more Not Quite! Unveiling the Mystery of Toll-Free Numbers applications and use cases. This data provides better insights and more opportunities to
leverage it for a competitive
advantage, offering healthcare organizations nearly limitless use. It’s also quick and easy to collect because it doesn’t have to be predefined. And companies can store it on-premise or in scalable cloud data lakes.
THE AMOUNT OF UNSTRUCTURED
DATA GENERATED FROM CUSTOMER INTERACTIONS IS DAUNTING…YET IT HOLDS TREMENDOUS VALUE. Now the downsides. The vast number of formats makes unstructured data difficult to analyze and use. And its
large volume — plus the undefined
formats — add to the difficulty of data management and make specialized tools a necessity. Tackling the Challenge of Data Analysis Customer interactions represent between -% of the world’s data.
