Further, both NPS and
CSAT rely on solicited feedback and small sample sizes. And the time between surveys and results analysis is lengthy. Unstructured
data Much customer data i
s unstructured — it’s generated from Homeowner Database conversations with call center agents, chatbots, email responses, and social media. But this unstructured data offers an incredible wealth of insights once analyzed, leading to improved customer satisfaction and increased revenue.
First, the benefits. Because
unstructured data comes in various formats, it yields more applications and use cases. This data provides better insights and more
opportunities to leverage
it for a competitive advantage, offering Should You Answer That Toll-Free Call? A Guide to Convenience … healthcare organizations nearly limitless use. It’s also quick and easy to collect because it doesn’t have to be predefined. And companies can store it on-premise or in scalable cloud data lakes.
THE AMOUNT OF UNSTRUCTURED
DATA GENERATED FROM
CUSTOMER INTERACTIONS IS DAUNTING…YET IT HOLDS TREMENDOUS VALUE. Now the downsides. The vast number of formats makes unstructured data difficult to analyze and use. And its large volume — plus the undefined formats — add to the difficulty of data
