Online reputation is influenc by a wide phone number library range of information. Availability of reviews on review sites.
Ratings on the main top sites and geoservices.
Situation in search results for brand queries.
The company’s response to negative and positive mentions on the web.
Mia publications and blog articles about the brand.
Availability of reviews of goods and services
Online reputation is influenc by a wide range .Activity of the company and agents of influence (promoters) in social networks.
At each stage of decision-making, its own tools operate bas on the sources of information that can influence it.
1) At the stage of how to drive organic search traffic using resource pages recognizing the ne and searching for information about the product, the following tools work:
How a Company’s Reputation Affects a Purchase Decision – Image 4
2) At the stage of comparison and evaluation of alternatives, the following tools are suitable:
How a Company’s Reputation Affects a Purchase Decision – Image 5
3 ) At the stage when the user has made a purchase and is ready to share his opinion about it, the following tools will work:
How a Company’s Reputation Affects a Purchase Decision
First of all, the brand nes to analyze the current situation – is there enough information about the brand on the Internet, what kind of information it is, what tone dominates, what reasons for dissatisfaction appear on the network. Bas on the definition of the brand image problem, it is necessary to choose the most suitable tools.
If there is not enough information about the company or its recognition is low, then the first thing to do is:
Register company cards burkina faso business directory on the main review resources. Such resources include otzovik.com , irecommend.ru, yandex.ru/maps, zoon.ru, 2gis.ru, flamp.ru, yell.ru, etc.
Encourage the audience to spread positive reviews and video reviews about the product. This can be done, for example, by giving users a promo code, a gift from the company, a discount on the next purchase, etc.
Place articles in the mia and blogs, organize collaborations with bloggers and other companies. Highlight the main advantages of the product and tell the audience about them.
Engage influencers to disseminate information about the brand on industry resources online. You can use the Brand Analytics service to find the most suitable resources.