Video can be used for any stage of the buyer’s journey. Short videos are the order of the day, but you don’t have to rule out longer ones. Short, catchy videos will help you engage users at the top of the funnel, while longer demos and tutorials are more appropriate for users at the end of the decision-making process ( source ).
Keep in mind that producing a high-quality video can
The importance of segmenting be time-consuming and expensive. Fortunately, tools like Vidyard make it easy to create videos quickly and affordably. And YouTube is free! Did you know that YouTube is the second most popular website after Google? Think about it…
Expert tip: If this is your first time telegram data with video marketing, start with an introductory video about your company, like our mbudo introduction video! Build your way up from there.
Related content formats: The importance of segmenting
- Webinars: This is a wonderful resource for businesses if you can gather enough people to attend. A webinar is a short presentation on a specific topic (such as a product or service demonstration) followed by a live Q&A session.
- Animation: Your videos don’t have to feature real people and images; opting for animation adds an element of fantasy! Plus, there are many online platforms for creating animated videos.
- Live Video : Perfect for premieres, new product launches, big news, etc.
4. Email Marketing The importance of segmenting
Email marketing is the ideal complement to your marketing activities. The good news is that email marketing is relevant to every stage of the buyer’s journey.
Your email marketing campaigns can be segmented create content that gets shared based on a number of factors: subscription type, product/service, location, type of potential customer, etc. We always recommend segmenting audiences so you can send different content to different groups. For example, you shouldn’t send someone in the initial stages of their customer journey an email with extensive information about your product or services.
Use marketing automation tools to
nurture your leads and send them valuable content, guiding them through the marketing funnel. You can always leverage email marketing tools to send discounts and offers, helping your sales team close opportunities.
Email marketing also helps you gain visibility into your contacts’ actions, as you can monitor opens, clicks, and more. At mbudo, we help our clients botswana business directory run email marketing campaigns through the HubSpot platform. From A/B testing, smart content, email performance, and more.