What are leads in sales In Internet marketing, it is common to operate with the concept of “leads”. Many beginning entrepreneurs sooner or later encounter this word. Almost every business today is associated with promotion via the Internet, so it is worth thoroughly understanding this issue.
So, what are leads? In simple terms
, in sales this term refers to potential clients who are phone number list ready to perform certain target actions. The very concept of “lead” is derived from the English word “lead”. That is, any business faces the task of “hooking” a potential consumer with the help of advertising so that he shows interest in the promoted product and subsequently purchases it.
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Leads are not only target customers, but also all the necessary information about them. Thanks to the contact details of consumers, it is possible to work with them more accurately. For example, the true needs of the audience are identified and taken into account, on the basis of which personalized trade offers are formed. As a result, the client will be offered a product that he really needs.
It is worth clarifying here. Leads are only those potential clients who have left contact information (phone, email address, accounts in messengers or social networks, etc.). In other words, entrepreneurs are only interested in consumers who can be contacted in one way or another.
But even if the lead leaves their contact information, it is not a fact that they will buy the offered product in the future. Here, sales can be increased by quantity. That is, the more leads, the more likely it is that one of them will make a purchase.
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In very simple terms, a lead is a potential and interested, but not yet active client. At the same time, he may well actively interact with the seller through various communication channels and willingly share information that is important to the seller. From a business point of view, this is just a marker of a potential buyer who shows a noticeable interest in the product.
So, to classify a consumer as a lead, two elegant black friday pop-up for jewelry conditions must be met: the consumer leaving contact information and potential readiness to purchase a product or service. Such clients are identified through their performance of target actions:
- visiting the website, filling out the feedback form;
- confirmation of application (payment for goods);
- contact the manager by phone;
- Subscribe to mailing list.
What is lead generation and how does it work
This is the name given to the process of collecting leads, which is carried out in three stages:
- Identifying the target audience, analyzing it for common interests . This work also determines the minimum number of times the consumer touches the brand to perform the target action. This indicator will differ in different segments, but for B2C it is usually seven. That is, for a client to buy a product, you need to interact with it approximately seven times. Contact can be made through a website, blog, social networks, outdoor advertising, mailings and thematic videos.
- Preparing an offer — a unique selling proposition for the target audience . It is necessary to determine the main source of leads. For example, a corporate community on a social network can serve as such. Next, a executive list landing page is created containing a form for collecting contact information, where leads will be attracted using advertising.
- Processing incoming traffic . At this stage, leads are worked with in order to warm them up to make a deal. Let’s say a website visitor is interested in a product and asks a question about it through the appropriate form. The manager’s initial task is to determine the type of this lead. It is necessary to find out whether the visitor is a target client and how ready he is to buy. This is done in the process of promptly and clearly answering the question. Next, it is necessary to warm up the lead by providing a