This is a process that is as important as it is complex : the departments find themselves having to face various challenges for the success of the collaboration and to achieve the set objectives. The challenges that are most frequently encounter concern: the passage of information between How much does marketing and sales the presence of disrupt systems the collection of inconsistent data setting misalign goals the implementation of effective account-bas marketing strategies let’s analyze each point together also proposing possible solutions.
Passage of information between
Marketing and sales passing information between the two departments may seem like a simple and banal practice but it is not . When a lead is qualifi as a sales qualifi lead ( sql for short ) marketing nes to make sure that sales knows about it and is Business Lead ready to take action to close the process. The main challenges that may be encounter in this phase concern the definition of: shar qualification criteria and the common decision of what is the best moment in which to make the transition of the lead from marketing to sales an approv and shar mechanism for managing the passage of the
l between the two departments perhaps
With the use of a single instrument possible solutions to overcome these challenges are: perform a constant and productive comparison between the two teams Fax List to define the parameters of the lead life cycle create reports to understand at which stage of the life cycle the sales department nes to intervene once these variables have been defin always update the crm sales and marketing presence of disrupt systems it very often happens that companies have different systems and tools from which to draw to recover useful data . The more tools you use the more disintegrat the data will be and the more difficult it will be to read and analyze it.