Telemarketing campaigns Telemarketing activities within the call center can take two forms: outbound telemarketing: the operator uses a list of phone numbers provided by the company to contact customers for promotions, sponsorship, data collection, surveys, etc.; inbound telemarketing: customers contact call centers to gather relevant information that can provide a clear and comprehensive answer to their questions. What is the script? As part of the telemarketing activity, operators have a series of fundamental tools at their disposal.
One of these is the script, that
is the text of the phone call with appropriate guidelines that the operator must follow. The script usually involves the following steps: brief presentation of the company or commercial initiative; a quick interview that may include open hong kong phone number list or closed questions; phase of motivation, during which the operator, according to the answers collected, must draw up a sort of identikit of the customer to understand any real interest in the marketing campaign; final phase that should end with the achievement of the set objective, such as the sale of a product or simply the release of the customer’s email address to receive commercial information, discounts, promotions, etc.
theoretically, there would be
an additional final phase called accountability, in which the operator has the task of positively reinforcing the agreement just reached. Scripts in telemarketing campaigns: what is the “Trust” model? A high quality phone script can Tunisia Phone Number really make a difference, so it’s worth pausing for a moment. When operators call customers, they must first sell themselves, even before a product or service. What does this mean? An operator must win customer trust by being empathetic and attentive to problems. You can have the best product in the world, but if customers don’t trust you, you’ll never be able to sell it to them.
