The who is seeing this page. Learn more about how to write effective landing page copy in the following tutorial How to Write Landing Page Copy That Converts David Masters Aug . Tone Headlines are vastly important. But dont neglect the tone behind your headlines. Building on the last point generally the more brand aware someone is or the more trust they have with you the more you can focus on what someone stands to gain from your solution. at incorporating positive messaging. However negative messaging tends to be more impactful especially at the beginning of a relationship with a prospect or a website visitor whos less brand aware.
Typically this means helping people protect
Themselves from an external threat in their lives. Or helping them uncover the internal mistakes theyre already Saint Lucia Business Email List making. Focusing more on what people might be missing out on or what people might be losing as a fundamental primal motivator tends to help you cut through the clutter and get more attention with people who arent as aware of who you are or what you do. . Visuals The visuals youre using or not using on a landing page can have a huge bearing on the overall conversions.
Start by ditching dated stock photography
The kind that obviously looks like stock photography that shows up on every other site in your industry. Spend a few minutes browsing Envato Elements for authentic photo options. Or jump over to Georgia Phone Number GraphicRiver and youll quickly find unique graphics that will help you emphasize the end result or outcome your solution delivers. Videos are worth their weight in gold but be careful. Video requires a careful coordination of a good script delivery of your message lighting sound and at least some basic production values. In other words its difficult to pull off if you dont know what youre doing. Fortunately VideoHive has tons of great video.
