An SEO strategy The challenge of creating an SEO strategy and search engine optimization and at the same time the fascination is its constant change which requires constant monitoring of changes and reacting to them. It also seems that the future will bring new technologies faster than ever before. For example artificial intelligence may soon give Google search results a whole new meaning. Why is it important to constantly monitor how Search Engine Optimization is developing In companies the job description of
Search engine optimization
Is often bundl with for example keyword advertising . In these cases both digital marketing channels are manag by the same expert but this is not the right way to operate and often causes business database limitations as well as slows down the development of both channels. How you rank in Googles organic search is determin very differently than how you rank in Googles paid search. And when time resources are ti up in two different channels keeping up with algorithm changes is almost impossible. It is even more effective in monitoring and
Development if there
Is a larger team of search engine optimizers in the background. Google does not offer instructions on a tray which criteria produce the biggest profits so it is possible for a larger team to try out different operating models to Fax Marketing determine which ones work and which ones dont. If the development of organic traffic has slow down in your company it is good to reflect on whether you have been able to take into account what has happen in the constant state of change of search engine optimization. If for example a big algorithm update
