How to Humanize Brands in the Digital Age

Humanizing brands is a key aspect in today’s business world. Which entrepreneurs, managers and, above all, professionals in the world of marketing must keep in mind. Currently, most users do not feel comfortable interacting with robotic companies. How to Characterized by bureaucracy and, in general, cold, distant and impersonal service. Instead, they prefer close, friendly …

7 storytelling books to tell good stories

Therefore, 7 storytelling books to tell good stories. At this point in the game, you will already know what storytelling is . And if you still don’t know, I invite you to read some articles that I wrote a long time ago but that are still on the rise. As well as on my social …