Another way to see that not all clients are for you is to recognize that we are not for all clients either. When we define the profile of the ideal client, it is not only a matter of fit with what is important to us (that it is profitable, that it refers, that it recognizes …
IPO is an acronym in English that represents “Initial Public Offering. Meaning the moment in which a company completes the sale of fragments of. Its composition to the open stock market, allowing anyone to acquire parts of the company. In this article you will learn everything about Public Offerings. What they are, what are the …
All these characteristics that are acquired by humanizing brands. Cannot be valued as part of a sales strategy , but as the heart of organizational culture . To achieve solid relationships with users and generate trust, it is necessary to put. Aside paradigms and adopt a new organizational and business culture, which allows. Therefore, Providing …
Humanizing brands is a key aspect in today’s business world. Which entrepreneurs, managers and, above all, professionals in the world of marketing must keep in mind. Currently, most users do not feel comfortable interacting with robotic companies. How to Characterized by bureaucracy and, in general, cold, distant and impersonal service. Instead, they prefer close, friendly …
These companies, in recent years, have experienced several. Changes in their sales structure, giving rise to Inbound Marketing and Outbound Marketing teams . What Types This is why many companies have. Therefore, migrated from the traditional sales process to digital tools such. As corporate blogs , social networks , paid media ads , etc. It was …
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Sales Enablement is a process focused on building an aligned. And rich system of relevant information so that the sales team can act with its full potential. Therefore, Scale and Sales Enablement is a topic already known in the North American market and is starting to be common here in Latin America. Mainly among technology …
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10 Copywriting Books That Every Copywriter Should Read. Although being a good writer or copywriter is achieved with practice, another way to develop better writing is by cultivating the habit of reading, and with copywriting books, all the better. I know, I’m not telling you anything new. But let’s be honest, the famous procrastination is …
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Therefore, 7 storytelling books to tell good stories. At this point in the game, you will already know what storytelling is . And if you still don’t know, I invite you to read some articles that I wrote a long time ago but that are still on the rise. As well as on my social …
We forget too often to put ourselves first. Misunderstanding that love begins with others. That desire begins with others. We do for others, you know… If we live for others. And no, not like that. It is a serious mistake that a withered society has included us in a DNA, intoxicated by the manipulation of …
Learnings from 2021 and challenges for 2022. Today it’s time to update my story. A year after revealing part of my life for you, I have started to update it. Today, January 3, 2022, I tell you my challenges . Although I also tell you that this week I will update (let me this week) …
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