Marketing writing is quite literally everywhere these days, especially online, and no one can escape it. If you’ve ever scanned the product copy on a bottle of shampoo, read a how-to article on a company blog, or checked out the text on a social media ad, you’ve been exposed to marketing writing. But there’s a …
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When it comes to Search Engine Optimization (SEO), many factors influence page rankings. On top of it all, the competition for the first positions is huge, and competitors know how to have websites considered a reference by Google’s algorithms. Therefore, working on some decisive points, like Domain Authority (DA), puts your company in a prominent …
How will Google’s changes affect podcasts? Podcast hosts can consider the structure of their content. Podcasts can sometimes feel like chatter, but they have structure and a storyline. Whether you’re creating formal or informal content, you need to have a consistent theme. In addition? Google Podcasts recently began automatically converting podcasts to text to use …
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