The Ultimate Guide to PPC in Digital Marketing

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How do you create a PPC strategy

First and foremost, you’ll want to decide exactly what you want your PPC campaign to achieve.

Do you want to Whatsapp Number List increase brand awareness, make more sales, or enhance your website traffic?

This may vary based on the campaign and which stage of the sales funnel you’re focusing on.

It will also likely influence your ad type, which is what your ads will look like and where they’ll be shown.

Next, you’ll need to set your budget and decide how much you’re willing to spend to achieve your goals.

The perk of using tools like Google Ads is that you can set an average daily budget and Google will optimize when your ads are shown based on when you’re the most likely to get clicks.

Now it’s time to choose your bidding strategy, of which there are many.

Google Ads, for instance, offers either automated smart bidding strategies or a number of other choices geared around achieving specific goals.

You’ll also need to specify the keywords you want to associate your ad with and what types of matches you want to associate them with.

For instance, you can choose broad matches, exact matches, phrase matches, etc. In this case, it’s good to stay on top of PPC trends.

Last but not least, you’ll need to specify your audience, which is the buyer persona that your ad is designed to target.

There are several different platforms you can use for PPC marketing. Some of the most popular include:

Google Ads
Bing Ads
Facebook Ads

What are some examples

Those are prime examples of PPC marketing. So are those ads that occasionally appear on the right-hand side of the SERPs.

Ever wonder how your Facebook profile page always knows to present you with ads from sites you recently visited? Yep, this is also the work of PPC marketing.

The companies behind those ads paid for them to be there in the Fax Marketing hopes of you cashing in on your interests and convincing you to become a customer.

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