The Ultimate Guide to PPC in Digital Marketing

Pay Per Click or PPC is a strategy that can help enhance your digital marketing strategy if you’re willing to put a little extra time and money into it. But what exactly is PPC marketing and how does it work? Join us for a crash course in PPC marketing.
Pay Per Click or PPC is a strategy that can help enhance your digital marketing strategy if you’re willing to put a little extra time and money into it.

But what exactly is PPC marketing and how does it work?

Join us for a crash course in PPC marketing and why it can be a useful tool at any stage of the sales funnel.

We’ll give you the lowdown on the difference between PPC vs SEO and how to create a PPC strategy that works for you.

What are some examples of PPC

PPC is the art of paying for ads or links to your content to appear in search  Whatsapp Number List engine results or on social media platforms.

As the name pay-per-click suggests, you’ll only pay when someone actually clicks on or interacts with your ad.

Why would you consider adding PPC to your marketing campaign?

Even if you’re brand new to digital marketing, it won’t take you long to figure out the importance of scoring a prime spot on Google’s search engine results pages (SERPs).

HubSpot reports that Google now dominates over 92% of the world’s search engine market share.

When someone types in keywords related to your business, your goal is to appear as high up in the result as possible.

Yet according to a study from Ahrefs, over 90% of all the web’s content doesn’t get any traffic from Google at all.

Let’s face it – getting a prime spot on the SERPs is no easy task.

PPC offers a shortcut that can help generate more leads for your business.

What are some examples of PPC

Ever wonder how your Facebook profile page always knows to present you with ads from sites you recently visited? Yep, this is also the work of PPC marketing.

The companies behind those ads paid for them to be there in the Fax Marketing hopes of you cashing in on your interests and convincing you to become a customer.

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