You can analyze these factors as well as making sure that: your subscriber lists are segmente properly to ensure that you’re targeting users with the most relevant email content possible your subscriber data is cleanse regularly to ensure old or inaccurate email re-engagement campaigns are carrie out for unqualifie leads who are more likely to opt-out information on the performance of your subscriber lists can be accesse within your email service provider. Top tip: read how to grow and build your email marketing list to boost your subscribership and earn more roi from your email marketing efforts. Bounce rate a classic email marketing metric.
Bounce rate is the percentage of emails that could not be delivere to subscribers and were sent back to your email service provider. But did you know that there latest database are two kinds of bounces that you should be monitoring? Hard bounces: messages that are permanently rejecte due to an invalid email address or because the recipient’s server has blocke your server. Soft bounces: messages that are temporarily rejecte because the recipient’s inbox is full. The server isn’t working. Or the email excees the size limit set by the recipient or email service provider. Bounce email.
Brings us back to the essential concept
Regardless of how comfortable they sound. Brings us back to the essential concept of cleansing subscriber data. You should remove any hard bounce email addresses from your subscriber lists immeiately. Or run the risk of damaging your sender reputation. As your email might be triggering spam filters. It’s also helpful to check if your hard bounces are coming from the same domain; if they Fax Marketing are. It might mean that a specific isp or company server is blocking you. Something that you can resolve politely and with ease. Unless you’re spamming.