Your hero image or video is just

The following post Fundamentals of Effective Landing Page Design David Masters Jul . Headlines and Value Propositions Headlines are really concise value propositions in disguise. The idea is to boil down what your product or service offers with a simple straightforward messageone that focuses your main benefits or differentiates your selling points. Another way to create this is to think about what people get from your product or service. That means the outcomes or endresults which can be perfectly summarized with a case study or testimonial where a happy customer helps prove your case for you.

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The value proposition by showing what the visitor could get or look like with your product or solution. Think about Nicaragua Business Email List some of the best commercials like a Nike one where the person is running up flights of stairs and seemingly conquering all evil. Incorporating compelling images and inspirational videos also help make the intangible concrete for your visitors. Its not always easy to explain in written text alone how your services benefit people. But a simple story similar to many explainer videos can help crystalize exactly what you do and why your solution is so valuable.

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Theme has full screen hero image and video options built in Launch Startup Landing Page Theme Hero video example Estonia Phone Number from Startup Landing Page Theme on ThemeForest. . CallstoAction CallstoAction should be big obvious and compelling. Sticking with the theme of reducing cognitive stress it should be immediately obvious to everyone what theyre supposed to fill out or where theyre supposed to click. One of the important yet often overlooked aspects here is how you use design to help differentiate between multiple CTAs on a page. For example the primary action you want someone to take should be more noticeable and emphasized on a page.

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