As anyone living and working in the digital age can tell you, change isn’t just par for the course. It’s an ongoing guarantee, and the explosion of AI technology onto the marketing scene is proof positive of that. Enterprise AI, in particular, has already changed how marketers approach crucial concepts like content marketing, data analysis, …
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If you run a SaaS company, you know that on-page SEO is essential for driving organic traffic to your website. But what many marketers don’t know is that the on-page SEO approach for SaaS is different than for other types of websites. In this article, we’ll explain why SEO for SaaS is different and what …
You don’t need a website to start a podcast. All you need is a hosting provider. But if you want to take SEO seriously, you need to make sure you own your data and your relationship with your subscribers. You can also build your email list to grow your most loyal listeners. A website can …
How will Google’s changes affect podcasts? Podcast hosts can consider the structure of their content. Podcasts can sometimes feel like chatter, but they have structure and a storyline. Whether you’re creating formal or informal content, you need to have a consistent theme. In addition? Google Podcasts recently began automatically converting podcasts to text to use …
The era of podcasts is dawning. Millions of people are attracted to podcasts, which clearly shows that they are an emerging content format. In the United States in 2022, 62% of the youth population watched podcasts. Additionally, approximately 79% of young adults are familiar with podcasts. Podcasts aren’t new, but more and more people are …
A content calendar is like a map, giving you an overview of your entire project at a glance and making it feel less overwhelming. Being able to work with concrete visualizations makes things easier to manage as deadlines approach. Even a simple calendar can go a long way in reducing the time it takes people …
However, if you don’t post regularly and only promise to post on certain days, your readers may get frustrated with the inconsistency and leave your blog altogether. An effective blog calendar is one that delegates tasks to the right people and ensures smooth posting of posts to your blog. A blog content calendar helps bloggers …
There are some things in life that are universally agreed upon as bad. Murder is bad. War is bad. And website redirects are definitely bad. If you’re not familiar with redirects, what happens is that when you click on a link, instead of taking you to the page you expected, you’ll be redirected to a …
