It crosses the content of the pages that pleas the user the most (time on page, bounce rate , etc.) with the keywords search. This is search intent. Not just the term, but the answer the user wants. Which can be an image, an article, a map, a mathematical calculation, etc. And here, when considering a keyword, you ne to ask yourself: what content does the user want? An image? A text? Let’s take the same example above again: Search volume – results on Google Notice the difference between the search results: collar that doesn’t hurt: in addition to ads, it offers articles. comfortable collar: offers product ads for purchase at the beginning. And then the question arises: why were no products offer for the word “collar that doesn’t hurt”? Because of search intent. Detailing: collar that doesn’t hurt: people want to know more.
And monitor user interest
Understand more about collars. Comfortable collar: Users want purchasing options. They are interest in purchasing. The logic then is the same as for keywords. How to identify these intentions in a short time? Doing Google Ads. Use the same campaigns already mention. And monitor user interest. Offer a form, a chat, and vary the page content, doing a/b testing. What does your audience respond most to? Under what circumstances does it convert more? Images, videos, texts? Use this valuable information to guide your SEO work. Scenario 3: Brand exposure Brand exposure new data Now we get into the side effects of Google Ads for organic positioning. Again, paying Google will not help you bring the organic result from the tenth page to the first. Not directly.
And it's not easy to measure
But indirectly he can. In some ways: If someone sees your result in paid search and organic search, they may feel encourag to click on organic search, which increases your organic click rate (and improves ranking); By entering the website via Google Ads, people will get to know your brand and products; This increase in visibility, even if paid, can generate notoriety for your company and make more people search for organic results for your content. Yes, it is very subjective. And it’s not easy to measure. Ideally, paid campaigns and organic campaigns ne to be treat separately, as Google itself explains the lack of a direct relationship. Now, if brand visibility is a Fax Marketing priority, and your company has money at your disposal, it is worth considering investing in ads to increase authority and generate indirect results in SEO.