Scenario 4: Earning backlinks This is another potentially indirect result of allocating advertising dollars on the search engine. As you may know, the backlink routine is one of the 3 pillars of a good SEO strategy. We’re talking about securing external links pointing to your website. Giving “votes of confidence” for your pages. Such “votes” are explicit ranking factors for Google, and invariably help your site rise in searches. The point is that gaining these links is not easy. The basic premise for getting backlinks is to have robust content that gives your company a reputation and ensures that other pages refer you to it. And let’s call on Matt Cutts again to explain the relationship between good content and good links.
Are you going to advertise
What he makes clear in the video, once again, is that your website and its content ne to be good to earn links. But the point is, to attract these votes, your content nes to appear, and that takes time. And here Google Ads comes in again. You can use the Google advertising platform to promote your pages and content. If what your company offers on your website is of great value, the chance of gaining links will increase. Therefore, the advertising routine can be relevant to generate indirect SEO returns, by increasing the visibility of content and consequently attracting backlinks. Are you going to advertise? Be careful with the short new database term. Are you going to advertise? Be careful with the short term. Reaching the end of our text, you are convinc that you will invest in Google Ads.
The addiction of creating a dependency
Advertise on Google. Ideally, because it will combine the quick return and also the indirect possibilities of helping SEO. And here it is worth a warning. One of the great benefits of Google Ads, as well as other channels anchor in advertising, is the quick return. You pay, show up and start getting visibility and sales. But this scenario carries the risk of building an addiction. The addiction of creating a dependency on this payment. Where your business places all visibility, traffic and leads in the hands of a third party channel – which only shows you because Fax Marketing you pay. In other words, your company is not investing in itself. It is not improving the website, content and gaining reputation. She is paying others for this.