Nailing down your content strategy is one of the best ways to grow your business. But that’s easier said than done. To help you with this, I want to dissect a few successful content strategy examples. Not only will we look at what content they create, but we’ll also look at why their strategies work and tips on implementing these strategies in your own marketing. 1. Ahrefs First up, I’d like to highlight our own content strategy here at Ahrefs. 5 Content Strategy We rely almost solely on content to promote our product, which is an all-in-one SEO toolset. Why us? Because our content marketing strategy.
Was one of the main
Factors that grew our traffic to over 2.4M monthly visits from search engines (data from Ahrefs’ Site Explorer):What is our strategy? We focus on executive email list search engine optimization, i.e., creating content intended to rank on the front page of Google for keywords that help us promote our product. We started with a focus on SEO-specific content, but we’ve since scaled our blog to cover other marketing topics, including content marketing, affiliate marketing, video marketing, and more.Our strategy begins with keyword research to determine what keywords our target audience is searching for.
5 Content Strategy create content
That matches the search intent of those keywords. Within that content, we promote our product whenever it’s relevant using screenshots, tutorials, helpful tips, and Fax Marketing direct product promotion. You’re seeing an example of this right now. When deciding which keywords to pursue, it’s a good idea to look at the business potential of that article. We typically follow this scoring system when choosing our next topics: Our SEO strategy works so well because our content (and our tools) is extremely useful to anyone who wants to learn and implement SEO on their own website. We also already have a strong backlink portfolio, which is one of Google’s most important ranking factors.