Which goes beyond a commercial speech. Why and how did you build this strategy? We do not believe that the added value of social networks is to push a maximum of promotions. It is a medium that allows us to work on the notoriety and image of a company, if we wish to “sell” this goes directly through advertising. Based on this observation, we took the DNA of the brand (emotion/flowers) and we declined it in content to integrate into the daily life of Internet users because.
The person responsible for communication
We do not simply offer flowers during holidays but throughout the year. It should be understood that all people are likely to offer flowers, couples of course but also single people, young adults as well as older people and that database we do not offer flowers only for love (for a move, for fun, for a colleague or a friend). How does this freedom of tone fit into the brand’s more general communication strategy? The person responsible for communication on social networks is also responsible for digital communication. Thus, the objective is to have a coherence of communication on the various supports. However, we keep a more “sober” side on the website so that the Internet user can easily please someone without being too “polluted” by communications.
Three years is worth celebrating
It is necessary to know how to communicate the right message in the right place at the right time. . What do you have in the pipeline to animate the account Fax Marketing in the coming months? Of course, we prepare our communications for major holidays such as Valentine’s Day or Mother’s Day. We are also continuing our superb collaboration with Disney, which allows us to create bouquets in the colors of the Disney princesses. Other collaborations are of course to come and we always want to “surprise more” the Internet user, it’s up to us to work in this direction. Three years is worth celebrating! This year, Inbound Marketing France is launching the Prize for the Best Inbound Marketing Strategy 2020.