There is a maximum length of 2,000 characters, which can sometimes be limiting; that’s why product descriptions need to be concise, relevant, and helpful for the customer. Here KitchenAid has opted for a simple but informative style: it’s an example of a well-written description. Although sometimes it may be useful to write a longer description, in …
Read More “The Following Example Demonstrates The Use of HTML Formatting”
Remember that Amazon is a full-fledged search engine, which has its own algorithm called A9. In some ways it works a bit like Google, but from a decision-making point of view it’s a story in itself. Here are the other factors that affect your ranking on Amazon: CTR (click through rate). Determine whether or not customers have …
Studies show that the benefits sought during the shopping activity are not only connected to the need to find the goods. There are also non-rational motivations underlying shopping: – Personal such as self-gratification, being trendy, getting out of the rut, etc; – Social such as the desire to bargain, to acquire a superior status, to feel …
An objection as superficial as it is frequent, but without getting into the polemic I will dwell on what should be the upstream objectives of the investigation and the expectations in terms of the results obtained. It is clear that the price cannot be by the market alone, consumer opinion is an important indication but …
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