Humanizing brands is a key aspect in today’s business world. Which entrepreneurs, managers and, above all, professionals in the world of marketing must keep in mind. Currently, most users do not feel comfortable interacting with robotic companies. How to Characterized by bureaucracy and, in general, cold, distant and impersonal service. Instead, they prefer close, friendly …
These companies, in recent years, have experienced several. Changes in their sales structure, giving rise to Inbound Marketing and Outbound Marketing teams . What Types This is why many companies have. Therefore, migrated from the traditional sales process to digital tools such. As corporate blogs , social networks , paid media ads , etc. It was …
Sales Enablement is a process focused on building an aligned. And rich system of relevant information so that the sales team can act with its full potential. Therefore, Scale and Sales Enablement is a topic already known in the North American market and is starting to be common here in Latin America. Mainly among technology …
Advertising does follow the crowd or claim your own authentic thought : that is the eternal question that we ask ourselves (even unconsciously) from the moment we are born until we die. Therefore, and the 1906 beer brand has focused its latest campaign on that issue. Titled “ La Escalera ” and created by This …
The Vienna Tourist Office is not afraid to embrace extravagance in its daring advertising campaigns . In 2021, this organization had the idea of promoting the multiple works of art (happily dislocated) from the Austrian capital on OnlyFans and more recently it placed an avatar of Sigmund Freud in the metaverse . However, the latest …
For the 13th edition of the Cannes 1Camera Off Corporate Media & TV Awards. The competition received around 800 submissions from more than 40 countries. Therefore, among them 197 corporate and documentary productions were nominated as finalists and of this selection. 129 entries receive the coveted Dolphin Trophy. Over the past 13 years. Cannes Corporate …
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